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As a company are focusing a lot on making products that are more ECO friendly. We spend a lot of time researching the materials we use, designing the products and educating our customers on what to do with the products when they're not needed anymore. We are proud of where we are today, but we know that we have a long way to go until we are satisfied. We’re not perfect, but we are trying to take steps in the right direction.


But the real power is you as a consumer, the sustainable choices you make every day and the companies you support. We urge you to join our mission for a sustainable planet.

Herobility’s manufacturing facilities in China comply with Good Manufacturing Practice, human rights, as well as ISO9001 and BSCI.

Choosing the right materials

We spend a lot of time thinking about the materials we use in our products. Since we sell products meant for children, we must put quality and safety first, and then do our best to reduce our environmental impact. All our materials must be hygienic and safe, and they need to comply with international standards of safety.

What do we mean when we say “Eco”?

ECO is an abbreviation of Ecology, the study of interconnected life and the environments we inhabit. The meaning of a word like Eco can differ between languages and industries. We don’t mean to imply that our products marked with ECO are organic or biodegradable, nor that we use exclusively plant based materials in these products.

Instead, it means that when designing these products we are taking every step we can to reduce our climate footprint, compared to products made entirely from traditional plastics made from crude oil. We strive to use materials that will affect our ecosystem as little as possible, to the extent that the products are still safe and usable. We do this by reducing the use of traditional plastic and replacing it with, for example, bioplastics, glass, silicone, and steel. Of course, every material has pros and cons, but in order to comply with the exacting standards for baby products, we have chosen these ones.

Advantages of the materials

Bioplastic
Our bioplastic is specifically called HDPE and is made from the starch of the sugarcane plant. As sugarcane grows, it absorbs carbon dioxide from the atmosphere, resulting in a much smaller carbon footprint than regular plastic.
Bioplastic can be recycled, however, the technology is not available everywhere. Contact your local recycling center if you are wondering where to put the bioplastic parts when you recycle them.

Glass
The great advantage of glass is that it is safe, durable, and easily recyclable, many times over. In addition, it is easy to clean and does not discolor. To recycle your Herobility glass products, simply place them in glass recycling.

Silicone
A good alternative to plastic that lasts longer and does not lose its properties over time. Unlike, for example, latex or natural rubber, very few people are allergic to silicone, which is considered safe enough for use in medical technology. Ask your recycling center how best to recycle silicone.

Steel
Stainless steel is a material that lasts a very long time, does not rust or corrode, and can be recycled an infinite number of times. Sort as metal scrap.

The design of products

No material or production method in the world can justify developing products that are not used. We have a long checklist to ensure that the products we launch are truly useful and are easy to reuse and recycle. In summary, all our products are:

Safe for your child.
Developed in a way that supports your child's development. Developed to make life easier for you as a parent.

We design products with interchangeable parts to extend the lifespan of each product. For us, it is important that we design products without unnecessary details and where every function is well-justified.

Product Care and Use

Our goal is for you to get as much use and enjoyment out of each product as possible before recycling. Much of our communication therefore focuses on explaining how to use your Herobility products in different ways. But also how to care for your products so that they last as long as possible, to reduce consumption at a global level.

NOTE! Some products have a recommended lifespan to meet international safety standards for baby products. For example: pacifiers and bottle nipples have a recommended lifespan of two months from first to last use. Other products are easier to pass on to your friends or save if you are expecting siblings.

Our heroes

A part of our proceeds will always go to projects and charities that fight for children's rights and that help take care of our planet. Herobility believes that everyone can, and should, do something to try to make our world a better place.

Trees for the future

Herobility also supports Trees for the Future. Their mission is to help our planet while simultaneously stopping hunger and poverty for farmers and their families. Together, we plant trees in Africa to reduce CO2 footprints and help nature and society along the way.